🦞 OpenClaw
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Build your AI agency

Describe your business and Claude designs the perfect OpenClaw agent team — each with AGENTS.md (persona + playbook), IDENTITY.md, HEARTBEAT.md, MEMORY.md, and cron jobs.

AI Agency Creator

Describe your business, pick a team size, and Claude builds your custom OpenClaw agent team — each with AGENTS.md (persona + playbook), IDENTITY.md, HEARTBEAT.md, MEMORY.md, and cron jobs.

Creator AI
🤗 HF Model
🦙 Model
ON = model reasons before answering (slower, better results)
🧑‍💼 Team size
👥 5agents
warning_amber
Mobile app studio — ASO + TikTok + paid ads Shopify brand — content, ads, email, support SaaS startup — dev, support, SEO, outbound YouTube creator monetising with courses Local restaurant — reviews, social, loyalty
Pre-built patterns

API Keys

Keys live in browser memory only — unless you sign in with Google to sync them across devices via Firebase.

☁️ Cloud Sync — sign in to save keys & agencies to your Google account
Anthropic API

Powers the AI creator, agent autofill, and the advisor.

● Not connected
open_in_newGet key
🤖 AI Providers
🔍 Search & Maps
📱 Social Media
✉️ Communication & Email
💳 Payments & E-Commerce
📊 Data & Analytics
⚙️ Tools & Automation
🔎 SEO & Marketing
🖨️ 3D Printing & Creative
Setup
1
Visit console.anthropic.com
Sign in → Settings → API Keys
2
Create a new key
Name it "openclaw-agency". Copy immediately — won't show again.
3
Paste and test above
Key stays in memory only. Cleared when you close the tab.
Agency — Step 2 of 825%

Agency configuration

Defines openclaw.json, your primary channel, and your orchestrator. Goals are written to Bobby's AGENTS.md as operational directives.

autorenewGenerating
Identity
Owner Profile → USER.md in every workspace
OpenClaw injects USER.md into every agent's context so agents know who they're working for. Fill this out so agents can report to you correctly, match your communication style, and escalate in the right way.
WhatsApp Numbers → openclaw.json channels.whatsapp
OpenClaw recommends using a separate/dedicated phone number for the bot. Your personal number is the one allowed to send it instructions.
🤖 BOT NUMBER
The dedicated phone number linked to OpenClaw via WhatsApp Web QR scan. This is the number your agents "live on".
👤 YOUR NUMBER
Your personal number — the one allowed to DM and control the bot. Goes into channels.whatsapp.allowFrom in the config.
Verticals
🔬
Product
📣
Marketing
📱
Social
💻
Dev
💰
Finance
💬
Support
🔍
Research
⚙️
Other
Goals → Bobby's AGENTS.md
Agents — Step 3 of 845%

Agent configuration

Each agent gets a workspace at ~/.openclaw/workspace-<id>/ with AGENTS.md (persona + playbook), IDENTITY.md, HEARTBEAT.md, TOOLS.md, memory/seed.md, USER.md, and cron jobs generated automatically.

autorenewGenerating
Comms — Step 4 of 860%

Communication matrix

Define how agents talk to each other. Choose spawn for isolated sub-sessions or send ⇄ for bidirectional messaging. Leave blank for no connection.

Agent routing
Shared file routes
Skills & MCP — Step 5 of 872%

Skills & MCP tools

Skills install a SKILL.md in each workspace. MCP tools connect to external servers via the Model Context Protocol.

ClawHub skills
Selected skills generate clawhub install <id> commands in the setup guide.
MCP tool servers
Agents with ⚡ Shell Exec enabled can run terminal commands. Consider sandboxing (below) for untrusted agents.
Local LLM detection

Auto-detect locally running models — adds them to the model picker and providers block in openclaw.json. Set a custom address if your LLM server runs on a different machine.

Security — Step 6 of 882%

Security hardening

OpenClaw has shell access and can send messages on your behalf. Start minimal. These map to your openclaw.json. Run openclaw security audit after deploying.

Gateway & sandboxing
DM access policy

Controls who can open a private conversation with your agents and how much memory they share across channels.

Per-agent tool permissions
Capabilities: Each agent has toggleable tools — ⚡ Shell Exec, 🔍 Web Search, 🌐 Browser, 📝 File Write. Click a capability to enable/disable it. The AI builder assigns smart defaults based on each agent's role.
Extra deny: Add tool names to block beyond the standard capabilities. E.g. group:automation, fs.read.
Research agents → 🔍 + 🌐 (web search + browser). Marketing → 🔍 + 📝. Dev → all. Support → 📝 only.
Generated security config

  

  







  
Advisor — Step 7 of 891%

  
Agency advisor
Sage reviews your full setup and tells the story of where friction lives — overlapping agents, cost leaks, quick wins to ship today.

  

    

      
🔭

      

        
Sage — Agency Storyteller

        
Spots bottlenecks, recommends tools, surfaces quick wins

      

      
    

    

      
Sage
Configure your agents, skills, and security first — then click Analyse and I'll tell the story of your agency: where the bottlenecks are, what tools save money, and what quick wins to ship today.

    

    

      
      
      
      
      
      
    

    

      
      
    

  

  







  
Export — Step 8 of 8100%

  

    
Your agency is ready

    
openclaw.json · AGENTS.md (persona + playbook) · IDENTITY.md · HEARTBEAT.md · TOOLS.md · memory/seed.md · USER.md · bonus-goals.md · setup-guide.md

    
github.com/openclaw/openclaw · setup.sh auto-installs OpenClaw if needed

    

      

    

    

  

  

    

      
      
      
      
      
      
      
      
      
      
      
      
    


    
    

      

      

        
        
      

    


    
    

  

  







  

    
Saved Agencies

    
Your agency configurations saved locally in this browser. Load any saved agency to continue editing, export it as JSON, or import a JSON file from another device or session.

  


  
  

    
Import from JSON

    
  


  
  
Saved in this browser — localStorage, never leaves your device

  







  

    
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💰 Cost Projection

    

  


  
  

  
  

  
  

  
  
📁 Generated Files Preview — these files are created on ZIP export

  

  









  

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🚀

    
ZIP downloaded!

    

      Now run this single command in Terminal to unzip and install everything automatically.
    


    
    

      

        
Step 1

        
📥 Downloading…

      

      

        
Step 2

        
⌨️ Paste & run

      

      

        
Step 3

        
✅ Done!

      

    


    
    

      

        

          
          
          
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What this command does

      

        
✓Unzips the downloaded file in your Downloads folder

        
✓Runs setup.sh which copies all files to ~/.openclaw/

        
✓Creates all agent workspaces with AGENTS.md (persona merged), IDENTITY.md, TOOLS.md, memory/seed.md…

        
✓Installs cron jobs, shared folders, and security config

        
✓Starts the OpenClaw gateway so agents come online immediately

      

    


    

      
Need help? Check the Setup guide tab above.

      

        
        
      

    

  







  


    
    

      
🔑

      

        
Anthropic API key required

        
Connect your key to use AI features

      

    


    
    

      
      

        
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      info
      

        Get your key at console.anthropic.com → API Keys.
        You can also save it permanently in the
        
      

    


    

      
      
    


  







  

    

    

  







  

    
🤗

    
Browse Hugging Face Models

    
Select a model from trending text-generation models on Hugging Face Inference API.


    
    

    
    

      

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